Organizations around the world have managed master data for many years, yet the modern discipline of master data management (MDM) is still relatively new. While there are many advertised desirable outcomes, they are not all directly associated with creating value. So why would an executive undertake the task of implementing a comprehensive program to manage master data? Without quantifying the business value proposition of all the purported benefits, it is difficult to justify moving forward with the effort.
 
Join MDM guru David Loshin and Dan Soceanu for a thought-provoking discussion of why organizations need to master their data, and what key deliverables can be achieved. They will discuss both the tangible, measurable benefits of MDM as well as the key metrics and KPIs required to maintain focus and build internal company momentum.