Virtually every organization has multiple definitions for products, materials and parts, as well as multiple data elements that describe those products. Creating true business value from product data can only occur when data is consistently understood and defined – then integrated across systems to create a single view of the product. Better, more unified product data enables effective product launches, streamlined materials management, improved spend analysis and enhanced customer up-sell and cross-sell opportunities.

Join MDM guru David Loshin of Knowledge Integrity Inc. and Dan Soceanu of DataFlux to learn how to create, manage and leverage a single view of products – using real world examples of MDM successes. In addition, the speakers will discuss pitfalls to avoid as well as the ways to accelerate adoption and implementation.