Recent industry reports indicate master data management (MDM) is poised for a dramatic rise in 2012. Industry estimates show that organizations will increase MDM investments by 20% this year, and for companies looking to deploy or expand an MDM solution, now is the time to start planning for success. This webcast features an early adopter of MDM, John Zacharakis from Actelion Pharmaceuticals. He discusses how Actelion’s MDM hub, which was implemented on a data integration and data quality management infrastructure, has improved the way the company utilizes its data from various operational systems. Ron Agresta from DataFlux shares his thoughts why MDM is a hot topic whenever IT and business meet to discuss objectives for 2012 and beyond.

This webcast focuses on current data management trends such as “which data domains are the most ideal for MDM implementation” and “how does MDM support data governance?” The session also addresses how MDM technology can help you take a giant step forward on your path to improved operational efficiency, true customer satisfaction and increased profitability.