The last few months have seen master data management (MDM) jump to the top of the headlines. Organizations are looking toward customer and product MDM to gain a better view of their corporate data. Virtually any company can benefit from a better understanding of their customer, patient, citizen, employee, product, supplier, assets and location data. But how do you get started and what must you keep in mind as you implement an MDM solution?

Industry thought leader Jill Dyché joins DataFlux president and CEO Tony Fisher for an informative and engaging look at the challenges and benefits facing companies that tackle MDM today. Attendees will learn what to do and what not to do when implementing or expanding an MDM initiative.