Your company has lots of data. Data about customers, suppliers, employees and products. Whether you are consolidating systems or serving your customers, you need accurate and timely enterprise data at your fingertips. So why do most data quality tools and techniques only focus on customer data? To realize the benefits of your data, you also need to know what specific products – sourced by certain suppliers – are sold to which customers by which employees. These basic business needs uncover the many real-world challenges of managing and incorporating product data alongside "party" data.

Join Rob Kulasenski and Dan Soceanu from DataFlux as they examine common product data management requirements and offer business solutions using data processes, interfaces and business rules – built upon a data quality technology platform. The session will explore multiple approaches that allow you to plan, improve and monitor your product data across the data supply chain and alongside party data. Beyond merely applying standards to product data, Rob and Dan will demonstrate how to quickly identify and improve poor quality product data, as well as how to apply data standards across systems and repositories for a variety of business users.