For years, organizations have fought intra-organization battles for ownership of their data. Obviously, collaboration between business and IT is an important part of these efforts, as these groups have often been at odds about who owns data – and who guides the data management effort. In a series of webcasts, Tom Redman from Navesink Consulting examines how organizations can assign the right roles to the right people – across business and IT – with a goal of improving the quality of corporate information. This first webcast focuses on life “in the trenches” and the demanding work of understanding customer needs, completing process improvements, implementing tools, and the like. Attendees will learn how to identify "who sits where," and what principles you can adopt to help this staff achieve the goal of high-quality, reliable data.