Organizations set their business strategies and direction based on information that is available to executives. Certain critical assets are considered in business planning, but often data is overlooked by executives, boards of directors, or strategic planners. It is difficult for the IT and business groups to get sponsorship, funding, and resources allocated to managing data.

Tony Fisher's The Data Asset: How Smart Companies Govern Their Data for Business Success provides the guidance not only for building the business case for data quality and data governance but also for developing methodologies and processes that will enable organizations to better treat their data as a strategic asset.