Companies assessing master data management are using a variety of metrics. Some focus on functionality, some on architectural stacks, while others weigh vendor choices based on a proof-of-concept approach. On the heels of last year’s acclaimed book on Customer Data Integration, Jill Dyché and Evan Levy are back at it, once again relating their real-world experiences in planning, designing, and implementing MDM programs at Fortune 1000 companies. In this webcast, Jill and Evan will describe the evolution of MDM maturity as explained in their new white paper, “The Baseline on MDM: Five Levels of Maturity for Master Data Management.” They will walk through the various levels of MDM functionality, discuss how they build on one another, and explain how MDM maturity accelerates data governance maturity.

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