DataFlux Delivers Data Quality and Data Integration Innovation in 2006

Release date: 1/17/2007

Increased customer interest in data governance, compliance and master data management (MDM) fuels corporate growth and helps industry leader expand customer base

Cary, NC (January 17, 2007) — DataFlux, a leading provider of data integration and data quality solutions, today announced a year of record growth for the company, highlighted by its sixth consecutive year of double-digit, year-over-year revenue growth. New customers, such as American Heart Association, DSM Nutritional Products and Great American Financial Resources, Inc. have embraced DataFlux’s vision for taking a holistic approach to improving corporate data.

In 2006, issues of data quality and data integration increased in importance for enterprises worldwide. Companies in a variety of industries initiated data governance and compliance programs, which require high degrees of data quality and data monitoring to control the integrity of mission-critical data. At the same time, master data management (MDM) and customer data integration (CDI) initiatives placed more importance on ensuring consistent, accurate and reliable data, to deliver a single, unified view of customers, products, inventory, employees and corporate assets.

“For DataFlux, 2006 was a monumental year, as we released new technology components that demonstrated our leadership in data quality and data integration,” said Tony Fisher, president and CEO of DataFlux. “Organizations require a solid vision for corporate data management, and they need technology to meet the challenges they face. The DataFlux technology platform, combined with our solution offerings, provides a complete product suite that enables an evolutionary approach to data governance, compliance or MDM initiatives.”

To meet the ever-growing demand for data-intensive initiatives, DataFlux has expanded its technology offerings to analyze, improve and control corporate data. The year was highlighted by DataFlux’s new release of its core technology platform, Version 8. With Version 8, the company unveiled DataFlux Accelerators pre-built data services that extend the use of the DataFlux Data Quality Integration Platform – as well as innovative metadata discovery and data monitoring capabilities to help customers quickly move from departmental efforts to enterprise-wide data governance, compliance and MDM initiatives.

Additional key highlights of 2006 include:

CRM magazine named DataFlux Market Winner in Data Quality for the Second Straight Year
This was the second year in a row that DataFlux had been selected by CRM magazine as the winner of the data quality category.

DataFlux Introduced a CDI Solution
DataFlux introduced the DataFlux^® CDI Solution that enables companies to intelligently synchronize, consolidate and manage customer information from across an enterprise. Through a data quality-focused approach to CDI, DataFlux helps organizations deliver a single, unified view of the customer while leveraging existing investments in IT systems and enterprise applications.

The company expanded the European headquarters in the UK of its subsidiary, DataFlux UK Limited. Located in Windsor, DataFlux UK Limited has increased the size of its team to build its presence throughout the region.

The Annual DataFlux Users Event Broke Attendance Records
The DataFlux Users Event 2006 in Las Vegas, held September 18-21, broke attendance records from previous events and included interactive customer education sessions, a Best Practices Forum featuring DataFlux users, and seminars from some of the top industry leaders in data quality and data integration, including Jill Dyché, Larry English, David Loshin, Joyce Norris-Montanari and Robert Lerner.

Cary, NC (January 17, 2007) — DataFlux, a leading provider of data integration and data quality solutions, today announced a year of record growth for the company, highlighted by its sixth consecutive year of double-digit, year-over-year revenue growth. New customers, such as American Heart Association, DSM Nutritional Products and Great American Financial Resources, Inc. have embraced DataFlux’s vision for taking a holistic approach to improving corporate data.

In 2006, issues of data quality and data integration increased in importance for enterprises worldwide. Companies in a variety of industries initiated data governance and compliance programs, which require high degrees of data quality and data monitoring to control the integrity of mission-critical data. At the same time, master data management (MDM) and customer data integration (CDI) initiatives placed more importance on ensuring consistent, accurate and reliable data, to deliver a single, unified view of customers, products, inventory, employees and corporate assets.

“For DataFlux, 2006 was a monumental year, as we released new technology components that demonstrated our leadership in data quality and data integration,” said Tony Fisher, president and CEO of DataFlux. “Organizations require a solid vision for corporate data management, and they need technology to meet the challenges they face. The DataFlux technology platform, combined with our solution offerings, provides a complete product suite that enables an evolutionary approach to data governance, compliance or MDM initiatives.”

To meet the ever-growing demand for data-intensive initiatives, DataFlux has expanded its technology offerings to analyze, improve and control corporate data. The year was highlighted by DataFlux’s new release of its core technology platform, Version 8. With Version 8, the company unveiled DataFlux Accelerators pre-built data services that extend the use of the DataFlux Data Quality Integration Platform – as well as innovative metadata discovery and data monitoring capabilities to help customers quickly move from departmental efforts to enterprise-wide data governance, compliance and MDM initiatives.

Additional key highlights of 2006 include:

CRM magazine named DataFlux Market Winner in Data Quality for the Second Straight Year
This was the second year in a row that DataFlux had been selected by CRM magazine as the winner of the data quality category.

DataFlux Introduced a CDI Solution
DataFlux introduced the DataFlux^® CDI Solution that enables companies to intelligently synchronize, consolidate and manage customer information from across an enterprise. Through a data quality-focused approach to CDI, DataFlux helps organizations deliver a single, unified view of the customer while leveraging existing investments in IT systems and enterprise applications.

DataFlux Expanded its European Presence
The company expanded the European headquarters in the UK of its subsidiary, DataFlux UK Limited. Located in Windsor, DataFlux UK Limited has increased the size of its team to build its presence throughout the region.

The Annual DataFlux Users Event Broke Attendance Records
The DataFlux Users Event 2006 in Las Vegas, held September 18-21, broke attendance records from previous events and included interactive customer education sessions, a Best Practices Forum featuring DataFlux users, and seminars from some of the top industry leaders in data quality and data integration, including Jill Dyché, Larry English, David Loshin, Joyce Norris-Montanari and Robert Lerner.