DataFlux Partners with Platon Data Technology for Enhanced Global Address Verification Services

Release date: 4/19/2005

The partnership gives DataFlux customers access to a comprehensive global reference database system and supports improved globalization capabilities within DataFlux solutions.

CARY, N.C. — (April 19, 2005) ─ DataFlux Corporation, a wholly owned subsidiary of SAS and a leading provider of data management solutions, announced a strategic partnership today with Platon Data Technology GmbH, the inventor of AddressDoctor, to enhance global address verification services in DataFlux® solutions. The partnership gives DataFlux customers access to a comprehensive global reference database system and supports improved globalization capabilities within DataFlux solutions.

DataFlux data management solutions analyze, correct, standardize, manage and verify a wide range of data, including address information. The company has long supported robust data management functionalities for many locales across the globe. With data quality problems continuing to complicate customer relations for international businesses, the partnership extends DataFlux’s international capabilities by incorporating AddressDoctor’s address verification to trigger accurate local address standardizations in 240 countries. 

“DataFlux software has always allowed the user to successfully validate and standardize address information,” said Tony Fisher, DataFlux president and general manager. “Adding AddressDoctor’s international address protocols and technology strengthens our content-based standardizations, which is a critical business asset in the global marketplace.”

AddressDoctor offers technology that focuses specifically on correctness and completeness of postal addresses. Postal rules and address formats in all countries and territories of the world are taken into consideration. AddressDoctor draws from an extensive collection of postal reference databases with detailed street and locality listings.

“Address validation is a first step in securing accurate mailings and shipments and solid customer relations throughout the world,” said Sven Schreiber, CEO and founder of Platon® Data Technology. “Working with DataFlux, we will provide customers with solutions that offer access to industry-leading data sources for consistent international address verification.”

About Platon

Platon Data Technology GmbH, located in Maxdorf, Germany, is one of the world leaders for global data quality. The company serves more than 500 enterprise customers in more than 25 countries. Platon works on compiling a world wide postal reference database and offers powerful software, characterized by an innovative architecture. Platon recognized the trend towards web services very early and guarantees customer satisfaction, innovation and high product quality consistently. To learn more about Platon Data Technology, visit www.addressdoctor.com.