DataFlux Receives Data “Champion” Honours

Release date: 7/2/2009

DataFlux earns distinction in data cleansing and data quality platforms reports by the independent analyst firm

LONDON (July 3, 2009) – DataFlux, a leading provider of data quality and data integration solutions, today announced that it has been named a data “champion” in the latest data quality platforms and data cleansing Market Update reports published by Bloor Research, an independent analyst company based in the UK. Earlier this year, DataFlux was also selected as a data “champion” in the data profiling and data discovery Market Update reports.

In its latest Market Updates, Bloor Research analysed the data cleansing and data quality platform solutions from over 20 leading vendors in the marketplace, considering factors such as: which data cleansing products incorporate preventative functions, how effectively data cleansing tools have vertical industry-specific features built in, whether it is better to source data profiling and data cleansing/matching from the same vendor, and how broad a data quality platform should be.

Philip Howard, research director, Bloor Research noted DataFlux is among a select group of vendors that offer a particularly strong product data quality solution - in particular, Philip commended DataFlux for its core standardization and matching technology especially its attribute extraction algorithms. Due to its extensive data quality offerings DataFlux was one of only four vendors to be categorized as a “champion” in the data quality platforms Market Update and one of six vendors to earn the distinction in the data cleansing report.

Katie Fabiszak, international managing director for DataFlux said: “Organizations realize that data quality management is a critical component in ensuring that data is a reliable and strategic asset. Companies need flexible solutions so they can realize benefits regardless of where they may fall within the data management lifecycle. These reports reflect the broad range of data quality solutions that DataFlux offers. Whether a company is looking to gain an understanding of the overall health of its data or initiate a plan to make that data more valuable, DataFlux has the technology to support individual tasks as well as large-scale projects.”

Bloor Research has now published four 2009 Market Updates on different aspects of data quality: data discovery, data profiling, data cleansing and data quality platforms. With this announcement, DataFlux has been named a "champion" in all four categories.