DataFlux Sees Growth in 2008 by Leveraging New Products and International Expansion

Release date: 2/18/2009

Technologies supporting data governance, master data management (MDM) and enterprise data quality continue to lead the marketplace

CARY, N.C. (February 18, 2009) — DataFlux, a leading provider of data quality and data integration solutions, today announced positive growth in 2008, highlighted by its eighth year of double-digit, year-over-year revenue growth. With new domestic and international customers, DataFlux continued to expand its reach into numerous industries and global marketplaces.

As economic conditions forced organizations to closely evaluate technology purchases, companies continue to invest in DataFlux data quality and data integration tools to help improve their businesses. Through technology that delivers more consistent, accurate and reliable data, DataFlux helps businesses such as Pioneer Investments, Rotary International, Equinox Fitness, Egon Zehnder International and Zebra Technologies reach tangible goals such as cost management, risk mitigation and revenue optimization.

“DataFlux sustained its decade-long pattern of growth in 2008 by providing industry-leading technologies to organizations seeking to transform data into an asset,” said Tony Fisher, president and CEO of DataFlux. “In the current economic environment, companies need to have the assurance that their data is trusted and dependable. Data needs to drive business forward and provide a way for the organization to make the best decisions possible. With innovative new products, key partnerships and a focus on customer support and service, DataFlux has the technology and the people to meet the challenges of today’s businesses.”

Highlights of 2008 include:

• DataFlux Data Quality Integration Platform Version 8.1 released
  The latest version of the industry-leading data quality platform allows companies to more rapidly analyze, improve and control the quality of their data. This innovative technology enhances a user's ability to automatically evaluate the data, understand commonalities in the data and build more detailed data quality routines to create more valuable information.
   
• DataFlux qMDM Solution released
  This master data management (MDM) solution is built on industry-leading data quality technology. By incorporating the technology to correct, standardize and de-duplicate data before it enters the master repository, the DataFlux qMDM Solution allows data to be managed effectively and accurately, helping customers harness the power of their data.
   
• DataFlux Accelerator for Commodity Coding released
  As spend analysis and spend management gain traction and importance among procurement offices, the Accelerator for Commodity Coding allows business users to drive commodity coding and data collection. By intelligently automating the process of appending product classifications, this Accelerator paves the way for smoother and improved operations along the supply chain, which improves supplier relations and provides an increased ability to compete in new markets.
   
• DataFlux wins prestigious awards
  
  • DataFlux is positioned in the Leaders Quadrant of Gartner, Inc.'s Data Quality Tools Magic Quadrant.¹
  • For the fourth consecutive year, CRM magazine named DataFlux as its CRM Market Winner in Data Quality.
  • Datamation selected the DataFlux Accelerators as its Network and Systems Management Product of the Year.
  • European IT research firm, Yphise, named the DataFlux qMDM Solution as the best-ranked solution in the MDM and master data quality market segments.
  
   
• Sixth annual users event held – DataFlux IDEAS 2008
  IDEAS 2008 (International Data Event and Symposium), held October 6-8 at the Green Valley Ranch in Las Vegas, brought together DataFlux customers, prospects, experts and industry thought leaders in a hands-on, educational setting. The conference focused on a variety of subjects related to data management – including data quality, data integration and data governance. It featured one-on-one and classroom training, breakout sessions, keynote addresses and the annual customer awards.

About the Magic Quadrant
The Magic Quadrant is copyrighted 2008 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

1) Gartner, Inc. "Magic Quadrant for Data Quality Tools" by Ted Friedman and Andreas Bitterer, June 4, 2008