DataFlux qMDM Solution Named a 2008 MDM Product of the Year by SearchDataManagement.com

Release date: 4/22/2009

DataFlux qMDM Solution version 2.0 achieves “Silver” ranking in MDM products category

CARY, N.C. (April 22, 2009) — DataFlux, a leading provider of data quality and data integration solutions, today announced that SearchDataManagement.com, part of the TechTarget network of information technology websites, has named the DataFlux qMDM Solution version 2.0 as the Silver winner in the Master Data Management category of its 2008 “Product of the Year” competition.

Presented by the editors of TechTarget’s Enterprise Applications Media Group, SearchDataManagement.com’s 2008 “Products of the Year” program evaluated a variety of popular master data management (MDM) solutions which were judged by the SearchDataManagement.com editorial staff, in conjunction with a team of industry analysts and consultants. To select Gold, Silver and Bronze winners in five categories – business intelligence and analytics, data integration, data quality, MDM and data warehousing – the judges used the following criteria: innovation, performance, ease of integration into environment, ease of use and manageability, functionality and value.

The DataFlux qMDM Solution is available in two integrated product sets: DataFlux qMDM Solution for Customer Data and DataFlux qMDM Solution for Product Data. These sets share the same core data quality-based technology platform while extending specialized data management routines throughout the enterprise, giving users centralized control of their MDM initiatives. They provide the technology and configurable data modeling capabilities to successfully capture, integrate and maintain accurate data.

“This recognition further shows DataFlux’s growing presence in the MDM market and the versatility and appeal of DataFlux qMDM Solutions,” said Tony Fisher, president and CEO of DataFlux. “We’ve long been established as a leader in the data quality and integration market, and this product demonstrates just how critical data quality is to the success of MDM deployments.”

The DataFlux qMDM Solution and all other winning products are featured online on SearchDataManagement.com. For more information on DataFlux qMDM technology, please go to: http://www.dataflux.com/Products/qMDM.aspx.

About SearchDataManagement.com
SearchDataManagement.com is a guide for data management professionals and business leaders. With its combination of news, learning guides, expert advice, white papers, webcasts and customized research, SearchDataManagment.com offers a rich collection of insight on how to efficiently manage the data supply chain. The site also offers tips on vendors, product selection and expert advice.

Headquartered in Needham, MA, SearchDataManagement.com is part of the TechTarget network (www.techtarget.com). TechTarget publishes integrated media that enable information-technology (IT) marketers to reach targeted communities of IT professionals and executives in all phases of the technology decision-making and purchase process. Through its industry-leading Web sites, magazines and conferences, TechTarget delivers measurable results that help IT marketers generate qualified sales leads, shorten sales cycles and grow revenues. More information can be found at TechTarget.com.