Merkle Selects DataFlux to Power Data Integration Initiatives

Release date: 11/12/2008

One of the nation’s largest and fastest growing database marketing agencies selects DataFlux.

CARY, N.C. (November 12, 2008) — DataFlux, a leading provider of data quality and data integration solutions, today announced that Merkle, one of the nation’s largest and fastest growing database marketing agencies, has selected DataFlux® technology to power its data quality and integration initiatives. Merkle will utilize the technology to increase the quality of its clients’ data and enhance the effectiveness of its clients’ database marketing programs.

“We’re constantly looking to improve our internal processes to ensure we are providing our clients with the best data possible for their marketing initiatives,” said Christian Wright, Chief Technology Officer, Merkle. “We needed a solution that offered both scalability and flexibility, and DataFlux has a solid track record in providing solutions that provide both data processing power and flexibility.”

With clients that include top national brands and Fortune 1000 companies, Merkle analyzes huge volumes of data to support client marketing initiatives. The company selected the DataFlux Integration Server as a core component of its data matching engine. The DataFlux Integration Server standardizes, matches and de-duplicates millions of customer records each day, providing more targeted and better quality data for all marketing initiatives.

“Merkle is a very sophisticated user of technology – one who views client data as a critical part of its business,” Tony Fisher, president and CEO of DataFlux said. “DataFlux has a long history of helping organizations manage and transform data into a business asset. We’re excited to work with Merkle to provide their clients with data that can have such a positive business impact.”