StayinFront and DataFlux Forge Partnership that Delivers Data Quality to Improve Customer Relationships in the Life Sciences Market

Release date: 4/18/2005

Alliance Leverages StayinFront’s Deep Domain Expertise and DataFlux’s Award-Winning Data Improvement Solutions

FAIRFIELD, N.J. and CARY, N.C. (April 18, 2005) – StayinFront, a leading global provider of world-class enterprise-wide customer relationship management (CRM) applications, customer data lifecycle and eBusiness systems, and DataFlux Corporation (a SAS company), a leading provider of data management solutions, today announced their agreement to offer branded data quality software and services to improve customer relationships in the life sciences industry.  StayinFront and DataFlux will market their combined offerings to the growing number of life sciences customers that are grappling with managing the quality of their ever-increasing data assets.

Thomas R. Buckley, Chief Executive Officer of StayinFront, said, “Data quality is an enormous problem in the life sciences industry. Inaccurate or inconsistent data can significantly hamper marketing and sales force effectiveness.  The combination of our expertise in life sciences with DataFlux’s data quality solutions will add measurable value, enabling organizations to design and execute more targeted and successful sales and marketing campaigns.  We’re looking forward to partnering with DataFlux, which is acknowledged to be one of the world’s leading data quality vendors, and further expanding our strategic support services.”

Tony Fisher, President and General Manager of DataFlux, said, “StayinFront is a leader in customer relationship management solutions and support and has a strong market presence, particularly in the life sciences industry.  We believe the partnership’s combined offering of enhanced services, relevant industry experience, quality infrastructure and superior software will provide companies with data quality solutions to support their critical business initiatives.”

Information regarding this offering can be accessed at www.stayinfront.com or by calling 1-800-422-4520.