Sybase and DataFlux Partner to Strengthen Sybase Data Integration Suite Offering With Leading Data Quality Tools

Release date: 7/31/2007

Comprehensive Data Integration Solution Helps Customers Derive Maximum Value From Information Assets

DUBLIN, Calif. – July 31, 2007 – Sybase, Inc. (NYSE: SY), a leading provider of enterprise infrastructure and mobile software, today announced it has partnered with DataFlux to bring market-leading data profiling and data quality tools to complement the Sybase^® Data Integration Suite customers. DataFlux is positioned in the leader’s quadrant of Gartner, Inc.’s “Data Quality Tools Magic Quadrant” for 2007. Through the partnership with DataFlux, Sybase customers will have the opportunity to improve the accuracy, relevance, and quality of their integrated data, as well as reduce operational cost and complexity by accelerating the design, development and delivery of seamless data flows.

“Data quality management is becoming increasingly important in data integration projects,” said Tony Fisher, president and CEO of DataFlux. “We are excited to team with Sybase to help enterprises to derive more value from their information assets.”

Intelligence systems for analytics, data warehouses and other critical business functions require data integration. The Sybase Data Integration Suite complements the impressive performance of the Sybase IQ analytics server creating strong analytics architecture. Sybase Data Integration Suite streamlines data integration techniques into a single solution that reduces operational costs and complexity of integrating a heterogeneous data environment. Customers can choose their favorite techniques – Extract, Transform and Load (ETL), replication, federation or event-based integration - to build flexible data flows. With the modular suite, customers can start small with today’s projects and scale to address the most serious integration challenge. Using smart, easy-to-use tools Sybase Data Integration Suite supports a powerful model-driven approach to data integration. DataFlux’s SOA-enabled, high-performance data quality solution can provide the sophisticated data improvement qualities necessary to address the most demanding integration problems.

“Organizations still wrestle with the vital need to get high-quality data to the point-of-action. Integrating the diverse data needed for analytics, regulation compliance and other important applications remains largely an unrealized goal. That’s why data integration is a key component of Sybase’s Unwired Enterprise vision,” said Kathleen Schaub, vice president, Information Products Group, Sybase. “We are excited to work with this market leading company to strengthen our offering. DataFlux’s technology will work closely with our own to provide a more complete data integration solution, enabling organizations to access information of the highest quality anywhere, anytime.”

DataFlux’s data profiling software drastically reduces the time and resources necessary to identify problematic data, and allows administrators and business analysts more control over the maintenance and management of enterprise data. With DataFlux’s data quality technology, users can create business rules to correct, standardize and validate their data in order to provide an accurate picture of their organization’s effectiveness.

The Sybase Data Integration Suite is a flexible and scalable solution that offers key data integration techniques including real-time replication, federation, ETL, real-time events and search with common tools for modeling, metadata management, development, and administration. The Suite's modular, easy-to-deploy architecture works across almost all database platforms and enables IT managers to introduce new data integration capabilities in an affordable, evolutionary way. The flexible modules immediately support tactical projects while also comfortably scaling to the most sophisticated, enterprise-wide integration programs. “A strong focus on data quality will significantly increase the value of business intelligence, CRM, master data management and other critical business initiatives. Organizations that include data quality methodology, processes, metrics and technology in these efforts will not only minimize risk, but will increase immediate post-implementation success and ensure ongoing value," according to Gartner, in “Key Issues for Data Quality 2007,” by Ted Friedman, published March 22, 2007.

About Sybase, Inc.
 

Sybase is the largest global enterprise software company exclusively focused on managing and mobilizing information from the data center to the point of action. Sybase provides open, cross-platform solutions that securely deliver information anytime, anywhere, enabling customers and partners to create an information edge. The world's most critical data in commerce, communications, finance, government and healthcare runs on Sybase. For more information, visit the Sybase Web site: http://www.sybase.com.

About the Magic Quadrant
 

The Magic Quadrant is copyrighted 2007 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.