DataFlux Achieves 30% Revenue Growth in 2009 as Organizations Invest in Data Management

Release date: 2/11/2010

Increasing trend of organizations treating data as a strategic asset fuels 2009 success

Cary, N.C. (Feb. 11, 2010) — DataFlux, a leading provider of data quality, data integration and master data management (MDM) solutions, today announced that its 2009 revenue increased by 30 percent over 2008. In a year where companies focused their efforts on improving efficiency, DataFlux worked with its customers to help them ensure that their data was optimized for their business needs.

Organizations across all industry sectors were faced with three major challenges in 2009: risk management, cost control and business optimization. As companies developed strategies for business improvement, they sought sophisticated data management technology solutions. DataFlux worked with customers in their efforts to make critical data assets useful, actionable and governed across the enterprise. DataFlux continues to expand its customer base in a variety of industries, including consumer goods, healthcare, financial services, manufacturing, pharmaceutical, energy and technology.

“While we’ve expanded our data management portfolio over the past decade, the importance of data quality has always been the foundation of our technology,” said Tony Fisher, president and CEO of DataFlux. “One of the encouraging trends throughout 2009 was the increased collaboration between the business and IT communities. This collaboration has always been an emphasis for DataFlux – and our technology reflects that. As we move into 2010, we will continue to provide a unified set of data management technologies and services built on a data quality foundation. By relying on internal development – instead of assembling technology through acquisitions and partnerships – we provide customers with a seamless platform for data quality, data integration and MDM.

Highlights of 2009 include:

• To meet increased market demand for product data quality and managing product data, DataFlux introduced several new technology offerings
  • DataFlux Accelerator for Spend Analysis allows users to identify procurement problem areas using actionable and improved supplier data
  • DataFlux Accelerator for Materials Data Improvement enables users to organize and analyze complex, non-standard description data
• DataFlux released additional products to help companies better manage pervasive, distributed data environments
  • DataFlux Federation Server helps organizations manage federated data environments
  • DataFlux Connect for SAP Solutions helps customers maximize their investment in SAP systems by providing real-time data quality services
• Industry awards and recognition
  • DataFlux is positioned in the Leaders Quadrant of Gartner, Inc.'s Data Quality Tools Magic Quadrant¹
  • DataFlux, along with its parent company, SAS, is positioned in the Visionary Quadrant of Gartner Inc.’s Data Integration Tools Magic Quadrant¹
  • CRM selects DataFlux as a Data Quality Market Winner for the fifth consecutive year.
  • DataFlux qMDM, the data quality-based master data management (MDM) platform for both customer and product data in existence, is named Silver Winner of SearchDataManagement’s Product of the Year Awards in the MDM category.
  • The prestigious Financial Innovation Award was presented to DataFlux and Barclays for Barclays’ UK Retail Banking Data Governance Project, which allowed the bank to show a clear, auditable and transparent process to its regulators. The bank used DataFlux to help them improve the monitoring and controls in place around the data used for reporting, improving the quality of the data and establishing a continuous process of data quality improvement.
• The Data Asset: How Smart Companies Govern Their Data for Business Success (Wiley, 2009), the debut book by Tony Fisher is released. The book explores the new shift in the way that successful businesses are thinking about and treating data, moving from simply producing data to a focus on consuming data.

For more information on DataFlux and its solutions, please visit http://www.dataflux.com.