DM Review Names DataFlux Customer, RLPTechnologies, Winner of First Innovative Solution Award for Data Integration

Release date: 11/7/2007

RLPTechnologies’ implementation recognized as most innovative solution of the year

CARY, N.C. (Nov. 7, 2007) – DataFlux, a leading provider of data quality and data integration solutions, today announced that its customer, RLPTechnologies, has won the first annual DM Review Innovative Solution Award in the category of data integration. Winners were chosen in nine categories based on their impact on business value and non-traditional approach to using software.

RLPTechnologies, a subsidiary of R.L. Polk & Co., the leading provider of automotive vehicle and consumer data, led a re-engineering effort to implement breakthrough technologies that would collect, standardize and enhance data from disparate sources.

DataFlux technology provided high-end data matching and standardization capabilities within Polk’s data integration framework that builds a “single source of the truth” to feed a variety of analytical and operational applications that are core to the company’s business.

“The new infrastructure enabled Polk to reap tremendous benefits in efficiency and reduce development cycles for a new solution for Lead Management,” said Kevin Vasconi, CIO of R.L. Polk. “This new solution will revolutionize how automobiles are bought and sold, with significant improvements in the customer experience. Consumers receive more timely and relevant attention, as manufacturers and dealers better understand and predict buying behaviors and intentions.”

“We are delighted to be recognized by such a well-known publication and the panel,” said Norm Marks, vice president of sales and marketing for RLPTechnologies. “Our solution was designed to increase data processing performance, streamline IT infrastructure, lower IT total cost of ownership, and provide flexibility and agility.”

RLPTechnologies selected DataFlux dfPower® Studio to analyze, improve and control data quality. The DataFlux Integration Server allowed RLPTechnologies to expose business rules for data quality via a service-oriented architecture (SOA), creating a real-time processing architecture to ensure that data entering Polk’s OneView360° data integration application met corporate standards for integrity and quality.

“Data quality and data integration are at the foundation of any successful data management program,” said Tony Fisher, CEO of DataFlux. “Without ensuring the quality of data, everything from operational applications to high-end analytics will fail to deliver expected results. We’re excited that customers like R.L. Polk & Co. are being recognized for utilizing our technology to achieve their broader visions of streamlined business operations.”

RLPTechnologies, along with other winners of the Innovative Solution Awards, will be profiled in the November 2007 issue of DM Review. The magazine will honor the winners at an awards gala at the New York City Hilton on November 14, 2007.

About RLPTechnologies

RLPTechnologies is a technology company providing specialized data integration, data management, and database production solutions. The company is a subsidiary of R. L. Polk & Co., the premier provider of automotive information and marketing solutions. For further information on RLPTechnologies, please visit www.rlpt.com.