DataFlux Adds Data Governance Controls to Customer Data Accelerator Suite

Release date: 11/15/2007

DataFlux Accelerator for Customer Data Control provides services and templates designed to speed implementation and ROI

CDI - MDM SUMMIT, NEW YORK (Nov. 15, 2007) — DataFlux, a leading provider of data quality and data integration solutions, today announced the release of the DataFlux Accelerator for Customer Data Control, designed to help organizations more rapidly and effectively manage customer data. The Accelerator for Customer Data Control provides pre-built data monitoring templates, allowing companies to quickly establish controls and dashboards for data governance programs.

Through pre-built business rules and processes, the DataFlux Accelerator for Customer Data Control allows users to easily establish a data quality monitoring framework that enables real-time tracking of data quality across the enterprise. This Accelerator can interact with customer relationship management (CRM) and enterprise resource planning (ERP) systems through web service calls, and it allows business users to evaluate the overall health of systems or business processes.

“For many companies, data governance programs have often focused on establishing policies and documenting this as output,” said Tony Fisher, president and CEO of DataFlux. “DataFlux is focused on turning these policies into action, allowing data stewards and other staff to easily control the data that serves as the foundation for their customer relationships.”

“Strong data governance depends on the ability to continually monitor and enforce data quality in keeping with company policies,” said James Kobielus, principal analyst for data management at Current Analysis. “In order to accelerate time-to-value on enterprise-wide data governance, enterprises depend on prepackaged best-practices templates, such as the DataFlux Accelerator for Customer Data Control. Through such tools, organizations can benefit from field-proven data-governance services when implementing and monitoring quality-centric initiatives such as customer data integration.”

The DataFlux Accelerator for Customer Data Control provides an up-to-the-minute, comprehensive view of enterprise data as well as the ability to drill down for more detailed reporting. Customizable data quality dashboard reporting and alerts allow organizations to constantly monitor the quality, integrity and consistency of data – and ensure that the data remains up-to-date and in compliance with the organization’s business rules.

This Accelerator joins two previously announced offerings – the DataFlux Accelerator for Customer Data Analysis and the DataFlux Accelerator for Customer Data Improvement – that provide faster, easier implementation of core customer data quality efforts. With this suite, organizations can rapidly profile, standardize, integrate and monitor customer information using pre-built templates and services derived from DataFlux’s experience with hundreds of data quality implementations worldwide.

The Accelerator for Customer Data Control – the final component of the DataFlux Accelerator series focused on customer data – is generally available from DataFlux. Please visit www.dataflux.com for more information.