DataFlux Hosts Webcast on the Impact of Data Quality on Product Information Management

Release date: 10/18/2007

Taking Stock of Product Data: Using Data Quality to Refine PIM Initiatives

WHAT: Taking Stock of Product Data: Using Data Quality to Refine PIM Initiatives

Traditionally, many data quality implementations focused on building consistent, accurate and reliable customer information. But, according to the Ventana Research 2007 Product Information Management Research Benchmark, data quality was ranked the number one technology component of product information management (PIM) initiatives, and 80% of organizations said they are not confident in their product data quality.

As companies start to aggregate product data for PIM initiatives, a logical first step is to begin to analyze and improve the quality of this mission-critical information. Through an examination of primary research from Ventana Research – as well as the approaches that end users can take to address product data quality issues – this webcast addresses the applicability of data quality and data integration techniques within PIM projects. The webcast also provides a view of the technologies currently available to make product data-focused initiatives more efficient, responsive and productive.

PRESENTED BY: Mark Smith, president and executive vice president of Ventana Research, joined by Ron Agresta, solutions director for DataFlux

Mark is responsible for the overall direction of Ventana Research and drives the global Performance Management research agenda covering both business and technology areas. He defined the blueprint for Performance Management as the linking together of people, processes, information and technology across organizations to drive effective results. Mark is an expert in Performance Management, Business Intelligence and Information Management across finance, operations and IT. As an industry veteran with more than 20 years of experience, Mark worked at companies including SAP, META Group, Oracle and IRI Software before founding Ventana Research.

As solutions director at DataFlux, Ron Agresta works closely with the research and development team to develop technology and solution requirements and refine product release schedules. He is responsible for the creation of the DataFlux product roadmap and has extensive experience in product life cycle management with data quality management software. A DataFlux employee since 1999, Ron helps develop methodologies for the entire suite of DataFlux products and speaks extensively within the data management community.