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Data Governance, Enterprise Data Quality Drive DataFlux Growth in 2007

Release date: 2/4/2008

Record-setting year fueled by increased demand for technology to drive effective data governance, master data management (MDM) and enterprise data quality efforts.

Cary, NC (February 4, 2008) — DataFlux, a leading provider of data quality and data integration solutions, today announced record growth for the company in 2007, highlighted by its seventh consecutive year of double-digit, year-over-year revenue growth. DataFlux grew revenues in 2007 by more than 30 percent over 2006. Increasingly, customers turned to DataFlux to help deliver better data to support enterprise initiatives such as data governance, compliance, risk management and MDM.

In 2007, organizations continued to look for new ways to generate more value from corporate information. With the amount of data available within the enterprise growing exponentially, companies turned to data governance initiatives, creating a framework to enforce data standards and achieve a more unified view of customers, products, employees or any other data asset.

“DataFlux further strengthened its leadership position in 2007, addressing customer pain points through the release of a new line of DataFlux Accelerators that enable organizations to rapidly manage business-critical data,” said Tony Fisher, president and CEO of DataFlux. “Competitive pressures and business requirements dictate that organizations develop a unified view of the enterprise to stay competitive. DataFlux addresses the needs of its customers by providing the solutions that enable data governance and master data management initiatives.”

Building on the momentum of 2007, DataFlux will continue to further support data governance as a cornerstone of any enterprise data management strategy. As the economy continues to slow, organizations need to get more out of current IT investments. By enabling organizations to manage and control data across applications, DataFlux empowers customers to transform data into a more valuable corporate asset, driving business forward.

Highlights of 2007 include:

  • DataFlux introduces two additions to the DataFlux Accelerators suite
    DataFlux introduced two new DataFlux Accelerators that enable customers to reduce the time and effort required to achieve high levels of data quality and data integration. Building on the company’s award winning DataFlux Data Quality Integration Platform, the company unveiled the DataFlux Accelerator for Customer Data Analysis, a technology that provides pre-built reports and scorecards on key data quality metrics. In 2007, the company also released the DataFlux Accelerator for Customer Data Control, designed to provide a data quality dashboard to monitor the health of critical customer data sources.
  • Gartner, Inc. positions DataFlux as a Leader in “Data Quality Tools Magic Quadrant” report
    Gartner, Inc. positioned DataFlux in the leader’s quadrant of the “Data Quality Tools Magic Quadrant” report, based on completeness of vision and the company’s ability to execute.
  • CRM magazine names DataFlux Market Winner in Data Quality for the third consecutive year
    DataFlux was chosen based on the company’s suite of technologies that enable organizations to analyze, improve and control the quality of their information assets.
  • DM Review names a DataFlux customer, RLPTechnologies, winner of the inaugural Innovative Solutions Award for Data Integration
    DataFlux technology provided high-end data matching and standardization capabilities within RLPTechnologies’ data integration framework that builds a “single source of the truth” to feed a variety of analytical and operational applications that are core to the company’s business.
  • Record attendance at the annual DataFlux Users Event
    The DataFlux Users Event 2007 in Orlando, Florida held Sept. 10-13, 2007, set attendance records from previous events, as the event attracted an increase in international customers, as well as multiple attendees from companies with enterprise initiatives designed to analyze, improve and control corporate information.