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Release date: 3/31/2010
DataFlux will help Epsilon provide clients with better international marketing data
Cary, N.C. (March 31, 2010) — DataFlux, a leading provider of data management solutions, today announced that Epsilon, a leading marketing services firm, has selected DataFlux® technology to enhance Epsilon’s consumer data integration products.
Epsilon has a long history of building and managing online and offline marketing solutions for clients around the globe and wanted to expand these offerings’ hygiene and enrichment capabilities with a rich set of sophisticated software and libraries from DataFlux. Epsilon chose DataFlux for its broad-ranging data management capabilities including real-time data quality, standardization and international address verification.
“We are constantly looking for ways to bring fresh capabilities to our clients and to enhance our solution offerings,” said Chris Harrison, chief technology officer at Epsilon. “By embedding DataFlux in our Agility CDI offering we can extend our capabilities in data integration, both domestically and internationally, to further our marketing reach and deliver stronger ROI for our clients.”
“When the success and evolution of your company is contingent upon the information you provide to your clients, data management becomes an issue of critical importance,” said Tony Fisher, president and CEO of DataFlux. “DataFlux technology can help Epsilon both expand market opportunity and improve the quality of service provided to clients.”
Epsilon is the industry's leading marketing services firm. Ad Age ranks Epsilon #1 U.S. Direct Marketing Agency. Services include strategic consulting, database and loyalty technology, proprietary data, predictive modeling and a full range of creative and interactive services including brand and promotional development, web design, email deployment, search engine optimization and direct mail production. In addition, Epsilon is the world's largest permission-based email marketer. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com.