DataFlux Launches Unified Data Management Platform in Australia/NZ

Release date: 12/14/2010

DataFlux eyes substantial growth in ANZ with launch of new platform

Sydney, Australia (Dec 14, 2010) — DataFlux, a leading provider of data management solutions, today announced the Australia and New Zealand launch of the DataFlux Data Management Platform, a unified design, development and execution environment that enables data quality, data integration and master data management (MDM) – all from a single interface. The Data Management Platform allows organisations to plan, implement and monitor data-centric projects – and extend them across the enterprise – to enable better decisions based on more accurate and trusted data.

The commercial availability of the Data Management Platform will open up new growth opportunities for the company, which already has its data integration and data quality deployments with a number of Australian and New Zealand corporations. With the exponential growth in data and the proliferation of siloed, disparate data, organisations in the Australian and New Zealand market are realising that their data doesn't meet their business needs. Organisations are seeking a solution that will help them turn data into a useful and strategic asset.

"DataFlux has been working alongside enterprises that are looking seriously at implementing enterprisewide data management projects," said Saul Cunningham, managing director of DataFlux Australia and New Zealand. "By improving the corporate information that guides every business decision, organisations can optimise revenue and reduce costs by delivering a better view of their business operations," he said.

Cunningham said that DataFlux is responding to initiatives from corporations seeking to achieve cost reductions as well as government agencies that are now realising the process and efficiency gains that can be secured by actively managing and consolidating their enterprisewide data. The Data Management Platform includes an easy-access interface for business leaders who want to quickly source information that is vital to making competitive or strategic decisions.

“DataFlux has integrated the key elements of MDM, data quality and data integration into a unified platform,” said Cunningham. “By bringing these elements together and presenting them in an easy-to-use interface, business and IT analysts can work together to optimise an organisation’s existing data resources – and turn disparate, disconnected information into a true business asset.”

DataFlux is working with companies in the financial services, retail, government, education and energy sectors to evaluate and improve data, helping optimise supply chain systems, deliver a single view of the customer and consolidate and de-duplicate product, supplier and customer data. A wholly owned subsidiary of business analytics leader SAS, DataFlux established a direct presence in Australia and New Zealand earlier this year.

Through an integrated design and deployment environment, the Data Management Platform enables business and IT communities to work together on data management projects. Business users benefit from the ability to manage mission-critical data through an enhanced, intuitive interface. With this platform, data stewards and business analysts can create and update business rules to reflect the changing needs of the business while IT users can design, test and monitor data quality and data integration routines from a single interface.

"Business leaders and IT executives are realising that after modernising their IT systems they now need to examine the quality and accuracy of their enterprisewide data to ensure it is reliable enough to support strategic decisions," said Cunningham. "We are seeing increased discussion and adoption of data management solutions that deliver tangible benefit to the boardroom-level executive teams."

About DataFlux
DataFlux enables business agility and IT efficiency by providing innovative data management technology and services that transform data into a strategic asset. A wholly owned subsidiary of SAS (www.sas.com), DataFlux helps organisations manage critical aspects of data through unified technologies and expertise that provide the benefits of data quality, data integration and master data management (MDM). To learn more visit www.dataflux.com.