DataFlux Data Management Studio: Data Enrichment
Data that has been successfully standardized and integrated is ready for the next step to truly make it a business asset: data enrichment. DataFlux Data Management Studio enables you to create complete and accurate information on a worldwide level; you can enhance and verify data with geographic, demographic and other details. Additionally, you can standardize and augment data on products, materials and services.
Data Management Studio uses industry-leading matching and standardization technology that automatically inspects every element of a record, verifying its integrity and correcting invalid information to meet defined requirements.
With data enrichment, you can:
- Reconcile, cleanse and enrich internal address data
- Create accurate reports and analytics on customers, both internally and for compliance requirements
- Substantially reduce undeliverable mail and reduce associated costs
- Add value to data on materials, products and services
Worldwide Address Verification and Enrichment
DataFlux has developed thousands of prebuilt data quality rules, grammars and vocabularies into a single data classification and transformation engine – a Quality Knowledge Base (QKB). These pre-built rules help you verify and improve the quality of name and address information. DataFlux QKBs use geographic and language-specific rules and standardization conventions to manage country-specific address data. Each QKB has built-in data quality algorithms for common data types (such as name, address or phone standards) that can be customized and extended by users.
DataFlux data enrichment technology includes the following capabilities:
Address Verification
Identify and correct worldwide address information and enhance your data with additional address, postal and census bureau data elements for more than 240 countries around the world. DataFlux technology is certified by the US Postal Service and Canada Post. It’s also compliant with CASS, AMAS and SERP standards.
You can easily inspect and correct international street, city, county, state and country data. Plus, you can validate street, city and province extensions.
City, State and Zip Code Verification
Validate and standardize city, province/state, zip code and country combinations, or look up zip code information.
Geocoding
Transform basic addresses into robust information so you can plan more efficient delivery routes, map customer locations, refine demographic reporting and segment customers based on location.
Phone Verification
Verify phone numbers and retrieve information like cities, states and area codes.