The Miami Herald Media Company publishes The Miami Herald and El Nuevo Herald newspapers as well as MiamiHerald.com, elNuevoHerald.com, Miami.com and MomsMiami.com. Its wide reach includes direct marketing initiatives such as sub-ZIP code zoning, database marketing, printing and distribution, direct mail, email/sms marketing and events such as Americas Conference and Herald Hunt.
The Miami Herald Media Company’s direct mail operation sends out over half a million pieces of mail each week. Operating with a business model that was completely dependent upon accurate and reliable data, the organization knew the need for accurate and reliable data and had been using a data quality solution for years. Unfortunately, this data quality solution did not consistently produce the highest level of data coding.
With this knowledge, the Miami Herald Media Company sought to replace its existing data quality solution with a better, more accurate and more cost effective solution. To achieve this, the company turned to DataFlux.
The company selected the industry-leading DataFlux data quality and data integration platform to replace the incumbent data quality solution. DataFlux products offer a cutting-edge data quality and data integration platform built on best practices and real-world implementations, helping organizations understand and improve the quality of enterprise data.
DataFlux provides full-featured address verification for over 240 countries and territories worldwide. Beyond essential address verification, DataFlux offers value-added content with regional address, phone number and demographic data enhancements, as well as rooftop-level geocoding.
DataFlux gave the Miami Herald Media Company the flexibility it needed to process data from multiple sources, de-duplicate, cleanse and improve its data records in order to transform the data into trusted information that was usable for the company and marketable to its clients. The company was able to enhance its geocoding by consistently delivering the highest level of accuracy, rooftop-level geocoding.
The Miami Herald Media Company also eliminated another issue it had encountered, oversized cluster groups from the matching process. The DataFlux technology not only improved the accuracy of its data, but also improved the reporting of anomalous, or unmatchable, data. This change allowed the company to improve its overall data quality.
"DataFlux gave us the flexibility, connectivity and accuracy to improve our data quality and meet the needs of our clients," says Alfred Hampton, database/systems administrator with the Miami Herald Media Company.