SmartBase Solutions is a full-service database marketing company that improves marketing and sales activities for its clients through the analysis and measurement of their customer data.
SmartBase Solutions manages its clients’ customer data, integrating information from disparate sources — internal customer data, rented lists, potential prospect lists and independent databases – into a more manageable source of information. To create databases for each client, SmartBase must ensure that every item of data is cleansed, standardized, and assigned to the proper customer for search returns and direct mailings - and then accurately compile the data within a single repository.
SmartBase is a business built on data. For the company to remain competitive, the quality of the data that SmartBase provides to its clients must meet or surpass their expectations.
In creating databases for each client, SmartBase must ensure that every item of data is cleansed, standardized, and contains a match code to accurately compile it within a single repository. Assigning these match codes manually would be expensive and time-consuming, severely limiting SmartBase’s potential for growth. SmartBase knew that automating the assignment of these codes would give the company a significant competitive advantage, but because of its diverse client base the company needed a solution which could assign match codes while being both accurate and flexible.
After an extensive search, SmartBase chose to partner with DataFlux to ensure that it was providing high-quality data to its clients.
SmartBase processes each customer data file that its clients send over through DataFlux dfPower Studio and the DataFlux Integration Server to find and resolve problems in customer data across a client’s various data sources.
SmartBase also uses DataFlux technology to determine the ideal match code for a record before loading the file into the main client database. SmartBase can then apply household or cluster match codes to ensure its clients perform accurate direct mailings and marketing outreach. With the flexibility of DataFlux technology, SmartBase can tailor its match code options based on the content of each customer data file, adjusting sensitivity and security levels as necessary.
“Working with match codes is an art, not a science,” says Ward Rabuse, database manager at SmartBase. “Data is a fluid and dynamic resource, and we have to have tools that can adapt to the nuances of each individual data source. DataFlux has given us the flexibility we need to effectively manage client databases.”
DataFlux is in its eighth successful year helping SmartBase Solutions deliver more valuable customer data to its clients. DataFlux technology offers a tremendous benefit for SmartBase, eliminating the need for manual cleansing and match-coding, a process that would involve a significant amount of time and money. Using a quick and thorough solution like dfPower Studio has allowed SmartBase to grow its client roster without any loss of efficiency.
“DataFlux technology has helped us to manage our client databases since 2000,” says Rabuse. “Not only are we able to provide an industry-leading level of service, but the time and stress that DataFlux has saved us since we first started using it is unquantifiable.”