Data Enrichment
Enhance your enterprise data and add value to your information.
Add value to existing data
After data quality establishes corporate standards for information and data integration creates a unified view, your company is ready to begin expanding on the value of its data and enriching its view of your customers, products and partners. Data enrichment, also known as data enhancement, adds value to your organization’s data by augmenting it with information from other standard sources.
DataFlux Methodology Stage 4 of 5 – Data Enrichment
Data enrichment expands your company’s data beyond its own boundaries, giving you comprehensive information that offers you with a clear, complete picture of the world where you do business. Data enrichment gives you the ability to:
- Add value to customer data through postal address enhancement, geocoding, demographic data additions, phone number validation, do not call or email lists, and real-time address and phone verification
- Enhance the value of product data with commodity coding and categorization details
Enhance Your Understanding
Data enrichment expands the capabilities of your organization by integration your data with comprehensive information from other trusted sources. DataFlux data enrichment capabilities give you the ability to conduct:
| Address Verification |
DataFlux address verification and enrichment technologies help you:
- Update incorrect addresses according to postal requirements
- Validate street-level directions
- Create accurate business intelligence reports and analytics
- Eliminate undeliverable mail and wasted postage
- Provide prompt delivery of mail
- Realize higher campaign response rates and lower campaign costs
|
| Commodity Coding |
Streamline B2B transactions by:
- Assigning universally-accepted codes to products, inventory items and supplies
- Providing a common reference point for items across internal and external sources
|
| Geocoding |
Transform ordinary addresses into robust information to:
- Improve logistics
- Refine demographic reporting
- Optimize delivery routes by identifying customer locations
- Calculate distances between addresses
- Map customer locations to identify market penetration
- Enhance address data with information from Census Bureau files to create a more accurate representation of the customer
|
The Next Step: Data Monitoring
When you have ensured that your organization is working from integrated, high-quality data, enriched with expanded information capabilities, it's important to maintain these high standards and keep from losing what you have accomplished. The way to achieve this is through the ongoing process of data monitoring >>