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Discover what your customers have in common - and begin to develop more effective, long-term relationships.
DataFlux solutions can consolidate customer records into identifiable customer groups, using sophisticated fuzzy matching technology and innovative householding methodologies. Householding allows organizations to link customer records by last name and address, company name and address, phone number or any other project-specific fields.
Householding helps you reduce the cost of duplicate mailings and allows you to track customer purchases at the individual and household level. With householding, you can better discover the aggregate value of a customer by including all transactions or product details for other customers who live at the same address.
In the example shown, the software can aggregate information on Robert and JoAnne Smith because their addresses are similar. DataFlux data quality technology assigns a household number to the pair, allowing you to create more accurate reports and analysis about the value of that customer.
Use data clustering beyond consumer marketing
In addition to enhancing marketing efforts for business-to-consumer efforts (B2C), the clustering technology provided by householding can be used to organize and manage business information (business-to-business or B2B). These capabilities allow you to create and enforce hierarchies for businesses, helping establish a cumulative value of an organization to your company.