A Lesson from The Gap: The Risk of the Big Idea
The Gap, once the darling of the 16-39 year old set — never mind Wall Street retail analysts — recently announced the sudden closing of its nascent and highly-touted Forth and Towne chain. Forth and Towne had been geared to a different demographic: upscale professional women in the 35-55 year old demographic who wanted a stylish spin on workplace wear. - Read the rest of this entry »




