DataFlux

Jill Dyche's Blog Channel

A Word From Jill

So I’m reading this book called, The 21 Irrefutable Laws of Leadership and I’m perusing all the different laws and actually feeling pretty smug until I get to Law Number 9 (”The Law of Magnetism”) and I say to myself, Uh oh, this one’s trouble, only to be hit smackgob between the eyes with Law Number 10 (”The Law of Connection”). In a nutshell, Law Number 10 says that people really don’t care how much you know until they see how much you’re invested.

That’s basically why I decided to do this blog. Like my blogging brethren David and Robert, I’ve been thinking, speaking, and writing a lot about data. Specifically about why data matters-or should-to companies and why, ultimately, it’s a strategic asset. I’ve realized I’m sort of zealous about how information can help companies. I’ve seen how the analysis of data and its use have been nothing short of a competitive differentiator. It’s sort of a mission and I guess I’m invested in it.

I’m invested enough to have written a couple books on the topic of data-with another on the way. I’ve invested the last 14 years of my professional life in a company, Baseline Consulting, that helps companies realize the business potential of information. And I’m invested in helping proselytize the message that using information can help companies thrive. I’m invested in the hope that this blog will help spread that message. And I’m really hoping you’ll spend some of your time to take the ride with us.

I’m actually considering investing some of my time in Law Number 9, but that’s another story for another post…

About The Author

Jill is responsible for establishing client delivery strategies at Baseline Consulting, a technology and management consulting firm specializing in data integration and business analytics. Jill provides expertise in the areas of data management, CRM, and customer data integration, and delivers executive-level workshops in these areas. Jill has helped companies like Verizon, American Express, Charles Schwab, and Microsoft develop their customer information strategies. As a frequent lecturer and writer on the business value of technology, Jill is a featured speaker at industry conferences including the AMA, The Data Warehousing Institute, the Data Administration Management Association (DAMA), The CRM Association, as well as numerous client and vendor events. She serves as a judge for several high-profile IT best practice awards and her work has been featured in the Wall Street Journal, The Chicago Tribune, CIO Magazine, Intelligent Enterprise, and Computerworld. She is the author of "e-Data: Turning Data into Information with Data Warehousing" (Addison Wesley, 2000) and the CRM bestseller " The CRM Handbook: A Business Guide to Customer Relationship Management" (Addison Wesley, 2002) . Her most recent book, Customer Data Integration: Reaching a Single Version of the Truth (Wiley, 2006) was co-authored by Baseline Partner Evan Levy.