DataFlux

Successful organizations know that a single system of record - a single view of the "truth" - can lead to higher profits and increased competitiveness. By intelligently integrating data on customers, products, partners, suppliers, inventory or other corporate assets across business units, the organization now has a reliable set of data that can fuel enhanced customer relationships, true globalization of the enterprise, better decision-making and overall corporate responsiveness.

Although the goal is clear, the reality is that organizations are not positioned to easily provide a unified view of their enterprise. Today's organizations have a heterogeneous mix of applications and platforms, each with its own standards - or lack thereof - for data quality across systems. Trying to consolidate inconsistent, inaccurate and unreliable data isn't practical. Organizations need a strategy that begins and ends with data quality.

A quality-focused approach to master data management (MDM)

By infusing elements of data quality and data integration into MDM efforts, companies can embrace proven technology designed to analyze, improve and control data from multiple sources into a single master reference file.

A customer data integration (CDI) solution provides the ability to create a master customer reference file that can fuel marketing, sales and support initiatives - and finally deliver a 360-degree view of the customer. Product information management (PIM) capabilities can help companies understand supply chain relationships and support just-in-time manufacturing.

DataFlux provides a quality-based approach to any MDM initiative - customer, product, supplier or other corporate asset data.