Technology is viewed as a tool for undisciplined companies. Most of us have experienced the slow baby steps that must be made with undisciplined companies, and some of us have suffered their need to NOT change. But, if you can get the technology adopted by the company, then you can SLOWLY move them in the right direction. Thus, allowing the technology to enable this organization. I use industry best practices to help validate the need for these tools, and describe these tools are used in other companies in the same industry my customer.

Data management tools include those for data profiling, data quality and identity resolution. Measures that need to be addressed include data standardization, pattern standardization, address verification, and adherence to business rules.

Reactive organizations build upon the quality tools they have to successfully use applications in the enterprise. Business rules monitoring includes enforcing data governance standards, improving the accuracy of the business processes, etc.

At the top, is the proactive company that uses MDM (master data management) technologies to understand and surround subject areas like customer, product, employee, etc. The objective being to move toward being a governed organization and start exploring the possibilities! Possibilities like business process automation and optimization, and automated and optimize business decision making. On to a new Frontier!

Thanks for the great book, Tony. Tony Fisher, as well as all the DataFlux Community of Experts, will be at the DataFlux Conference this week! Visit www.datafluxideas.com for details.