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A 360-degree view of the customer. A unified view across databases and applications.
In the past decade, organizations have added more applications and databases to their IT environment. As a result, companies have a fractured, disjointed view of customers. No single application has a "single source of the truth." To build a unified view of the customer, you need a way to analyze, improve and control customer records. You need to detect and resolve duplicate records across sources. You need the DataFlux CDI Solution.
A data quality-focused approach to CDI
With DataFlux technology and best practices, you can build a single reference database for customer information. This unified view of the customer provides:
- Better, more accurate customer data to fuel marketing, sales, support and service initiatives
- Improved responsiveness to ensure customer-facing staff have up-to-date, reliable information on customers within CRM, ERP, call center and other applications
- Enhanced revenue management and more responsive business decisions
The DataFlux CDI Solution aggregates information from all applications, databases and customer touch points into one centralized data source. Through batch or service oriented architecture (SOA), you can build business rules once and replicate them across all applications and systems. The result is a reliable data integration process, yielding better customer knowledge and interaction, smarter business processes, and a more comprehensive view of the customer base.
Maximizing CDI starts with the building blocks of quality. To understand the customer, you must first understand the data available on customers. Using data metadata analysis and profiling, you can analyze your data - and design a way to address problematic data. Once the data is validated and verified across data sources, the information can consistently be combined from multiple sources, providing a true 360-degree view of the customer.
