DataFlux

At the heart of the DataFlux technology is the ability to understand and resolve duplicate information across sources. This technology allows you to reduce the confusion caused by a single customer being represented by multiple records. You can also use linking and matching to understand product and item characteristics from different databases or applications.

Finding duplicate customer records

DataFlux solutions identify hidden relationships buried deep within your data stores. By matching customer information in real-time or batch, you can consolidate customer information, enabling you to build one single, unified view of your customer base.  This functionality is at the heart of the DataFlux CDI Solution.

Whether you need a solution to identify duplicate records, link customers into households, uncover fraudulent activities, or link customer information across multiple data sources, DataFlux provides highly accurate matching from one, single, easy-to-use interface. With these capabilities, DataFlux can help you transform raw customer data into intelligent information.

To build more effective customer-centric strategies, you have to build better customer information across every data source within your enterprise. DataFlux solutions use logic and problem-solving methods similar to those used by humans. The technology comes pre-built with the ability to reconcile pattern and formatting differences, phonetic and spelling errors. This helps the technology understand, for example, that "Robert", "Bobbie", and "Rob" are derivatives of the same name or that "100 Main", "100 North Main", and "100 Main St" are potentially the same address. With this pre-built intelligence, DataFlux technology can identify and consolidate duplicates with unparalleled accuracy and performance.

DataFlux solutions help you match data and reconcile relationships across data sources, and support matching within one data source, across multiple data sources or across the entire enterprise. By simplifying data integration projects, DataFlux technology reduces project implementation time, eliminates costly consulting fees and ensures that enterprise data stores contain consistent, accurate and reliable information.

Creating better product and item data

With DataFlux's patent-pending customization technology, you can understand the intricacies and formatting differences of complex product or item data (commonly referred to as non-name and non-address data). Once this knowledge is captured, you can manage data about products, inventory or assets without the difficult and time-consuming process of manual customization and training.

DataFlux helps avoid a long-term consulting engagement by putting the power of customization directly into the hands of the domain experts - the business users or subject matter experts who best know your organization's data. By identifying and reconciling measurements, product abbreviations, numeric codes and any other type of business data, DataFlux solutions are able to match and synchronize your information in batch and in real-time.

DataFlux technology includes sophisticated pattern recognition functionality that allows you to understand the importance of different elements within your business data stores. You can then match the identified information within or across data sources. DataFlux provides a variety of automated matching routines, such as:

• Standardizing formatting differences
• Identifying significant information within multi-value fields
• Translating abbreviations or numeric codes
• Performing fuzzy matching rules

This process relies upon hundreds of thousands of out-of-the-box comprehension and matching rules. You can add to, or amend, these rules to meet the specific requirements of your organization. This combination of pre-built and customer configured rules yields the highest matching accuracy rate in the industry.